Retail
Beacon Commerce
Lifted conversion 28% via a re-architected storefront.
- Timeline
- 12 weeks
- Team
- 4 engineers
- Status
- Live
- Client
- Scale-up
- Completed
- 2025
- Services
- Web Applications, Performance Optimization, API Development
Executive summary
The outcome, first.
Beacon's storefront was slow and dated, leaking conversions on every page and frustrating mobile shoppers.
NWARRAH re-architected the storefront for speed, with an edge-rendered frontend and a clean commerce API.
Pages now load instantly, the experience is polished on every device, and conversion climbed significantly.
Client challenge
The problem
A slow, dated storefront was costing real revenue.
- Slow page loads, especially on mobile
- Dated, inconsistent shopping experience
- Fragile, hard-to-extend legacy codebase
- Poor Core Web Vitals hurting SEO
- Checkout friction dropping conversions
Discovery
How we de-risked it
We audited performance and the funnel to find the highest-impact fixes.
- Audited Core Web Vitals and bundle size
- Mapped the conversion funnel and drop-offs
- Designed an edge-rendering architecture
- Planned a design system for consistency
- Defined a clean commerce API contract
Solution
How NWARRAH solved it.
A fast, edge-rendered storefront on a clean commerce API.
Edge rendering
Instant pages served globally.
Design system
Consistent, on-brand experience.
Frictionless checkout
Streamlined, high-converting flow.
Clean API
Extensible commerce backend.
System architecture
Engineered to last.
A clean, observable data flow from interface to infrastructure.
Storefront
Edge-rendered Next.js frontend.
Commerce API
Typed product, cart and order services.
Edge Layer
Caching and rendering at the edge.
PostgreSQL
Catalog, cart and order store.
Automation
Inventory sync and abandoned-cart flows.
Admin & Analytics
Catalog management and reporting.
Features
What we shipped.
Payments
Secure, streamlined checkout.
Search
Fast product search and filtering.
Analytics
Funnel and conversion analytics.
CMS
Editable content and merchandising.
Automation
Abandoned-cart and inventory flows.
Admin panel
Catalog and order management.
Concept artifacts
How the system fits together.
These are illustrative engineering artifacts of the delivered system. Live product screenshots are published here as each client approves them.
Business results
Measurable impact.
Higher conversion
Faster load time
Lighthouse score
More mobile sales
Engineering insights
Decisions that mattered.
Edge caching
Aggressive edge caching with smart invalidation keeps pages instant and fresh.
Bundle budgets
Strict JavaScript budgets protect performance as features grow.
Funnel instrumentation
Event tracking pinpointed and removed the biggest checkout drop-offs.
Let's build something together.
Tell us the outcome you need. We'll engineer the system that gets you there.
